The Power of Coaching: Why Every Entrepreneur Needs a Business Coach

Ok, gang. I am a firm believer in the power of coaching. One year into starting my own business, I found a coach who could provide direction and be a sounding board. Ever since then, for about six years, I’ve had a business coach.

When I was in the corporate world, I was given opportunities to study at Northwestern’s Kellogg School of Business and go to conferences related to my role. My company invested in my education and learning (they helped pay for some of my masters too!). So, why not invest in yourself when you own a business? This investment should be part of your business budget too.

Even if you aren’t from the corporate world and aren’t used to investing in yourself, it is worth it. An invested coach and client can reach goals and cast future visions that are bigger than what one person can dream up alone.

Whitney with her business coach

So, why hire a coach?

This is the power of coaching – it illuminates the blind spots and unveils new possibilities.” They help you cast a vision and also guide you to start making a plan to work ON the business and not IN the business. They help you get out of your head!

Why? Because they see the larger picture and have had success in the areas you want to have success in. They’re not your guru, but they are your guide. You are your own guru, but you get to meet guides along your journey that help you navigate. They’ll help you see the rocky edges ahead and the cliffs below and also show you the beautiful landscape on your journey.

And, here’s the thing, my coach has a coach. Most coaches have a coach and a group of peers who encourage each other. The power of a coach and a set of peers is a powerful combination.

It is not always sunshine and rainbows. Often we have to meet our shadow, our uncertainty, and our fears to reach a goal. And when you’re with an invested coach, they can meet you in your shadow. Let you sit in it and encourage you and guide you on the next steps. They’re also there to celebrate with you too. Both are equally important.

Want to grow your business, start a business, or expand?

I first met Andrea Liebross in 2021. We were getting out of the murkiness of COVID and we met through a mutual friend who is an entrepreneur. Andrea seemed genuinely interested in being my guide. And she has helped me grow Nested Spaces sales and profit while also helping me get to a place of work-life balance.

Andrea continues to model and teach that we are capable of achieving our goals and dreams. It takes persistence, grit, determination, and laughter.

The Model

She also taught me The Model. Ever heard of it? This is from Brooke Castillo’s The Life Coach School.

When I want to shift my thinking, I go to the model. If I want to get out of a funk, I go to the model.

Brooke Castillo's life coach model

This model can help you get the result you’d like.

Here are a few examples of the models I’ve done…

C: I have four kids
T: They are a lot of work and are well-loved
F: Neutral Status Quo
A: They all made it to school today. They are dressed. They are fed.
R: Content with effort, keep doing it.

C: Profit is up from last year and the goal is 25% net profit this year.
T: My team and I are capable of making decisions that lead to a profitable business.
F: Joy
A: Use my imagination to make it fun.
R: 2022 was the best year yet, 2023 will be great.

C: I want to be on the same page as Steve about parenting.
T: Our guidelines help ground the kids.
F: Comfort
A: Co-parent with the same guidelines.
R: Our family will be on the same page.

You can find Andrea at andrealiebross.com, as well as on her podcast, here and her new book, She Thinks Big!

How long does it take to see results?

This depends. I always suggest having the same coach for at least a year. Coaches help you become the person you want to be so that you can accomplish new and often scary goals you have for your business. As Andrea says, “Being an entrepreneur is a journey in personal development disguised as an entrepreneurial adventure.”Here is a powerful equation I learned from a mentor.”

Be > Do > Have

Give yourself time to become the person you are choosing to be. It takes time to start thinking differently. Give yourself time to set goals and cast a vision. Once you set the goals and begin believing in yourself (the confidence part), start taking action, the DO part. As you take action and grow and learn, achieve, and face setbacks, you will begin to see what is working well. And you’ll keep doing more of that. As you find the sweet spot, you will begin reaching your goals, the HAVE part.


This spring, unlock the full potential of your home staging business with my exclusive coaching program, designed specifically for new home stagers in their foundational 1-3 years. With a sharp focus on rapid growth and long-term success, this program is more than just guidance—it’s a transformational journey.

Here’s why you can’t afford to miss this opportunity:

Learn from Experience: Benefit directly from my wealth of knowledge and bypass the pitfalls. I’ve navigated the complex maze of home staging business challenges, and I’m here to illuminate your path, saving you time and unnecessary setbacks.

Tailored Strategies in Marketing and Finance: Dive deep into the twin engines of any thriving business—marketing and finance. Master the art of captivating your target audience and managing your resources efficiently to maximize profit and sustainability.

Unlock Trade Secrets: Discover the pivotal role of ‘to the trade’ accounts and learn how to leverage these relationships for exclusive benefits, superior product access, and competitive pricing, setting your services apart from the competition.

Personalized Coaching: I’m not just a coach; I’m your strategic partner. My approach is deeply personalized, ensuring that your unique vision and business goals are at the heart of our journey together.

Community and Networking: Join a community of like-minded professionals, fostering connections, collaboration, and mutual growth. Your network will be your net worth.

Embark on this transformative journey and witness your home staging business not just grow, but thrive and redefine industry standards. Spots are limited—secure yours and propel your business beyond boundaries.

Reach out to whitneyvredenburgh.com for more information.